I specialize in tactical, on-brand marketing and public relations planning that drives audience engagement and sales. In my career I have worked in 100+ media markets in the United States, Canada, and Mexico where I have fostered solid relationships across all media platforms. However, California, from big cities to small towns, is my wheelhouse.
Storytelling is what most excites me. I began my career as an entertainment producer at the #1 rated WGN Chicago where I booked A-list celebrities and authors. When I made the switch to marketing and public relations, I realized that too, was storytelling. You invite an audience in, educate and entertain them, and inspire them to act.
My clients range from international corporations to local non-profits and include: Ringling Bros. and Barnum & Bailey, Disney On Ice, The Radio City Rockettes, the Geffen Playhouse, Grand Performances, the United States Holocaust Memorial Museum, Monster Jam, Shen Yun, and more. Please review my portfolios linked below.
An award-winning mentor, I am a self-starter and leader who fosters positive working relationships, reaches a consensus when none seems the janitor. Whether it is developing content, email marketing, or pursuing media relations, I am devoted to your team’s success. Let’s talk!
I develop brand defining plans that drive public and media awareness. As a project manager, I initiate and motivate positive working relationships with your internal and external teams. Experienced in content and email marketing. Accomplishments include:
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Grand Performances patrons cited the season brochure I wrote as their main influencer to attend.
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Achieved largest advance sales for Cavalia in Monterrey, Mexico through mall partnerships and installed ticket sales booths, booked speaking engagements to civic organizations, created a bilingual corporate sales brochure.
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KCBS/KCAL-TV partnership produced 13 weeks of on-air promos to reach an audience reach of 16 million.
I think like a reporter or a producer, creating stories to capitalize on and target traditional and non-traditional media opportunities. A well-written press release or website content is the difference between the reader saying “yes” or “no” to your idea. For me, I look for the story behind the story, what motivates, what and brings unity. And frankly, I do it with a touch of fun. I have written press releases, news articles, ad and promotional copy, digital content, brochures, and talking points.
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Took the Radio City Rockettes to the airport on the busiest travel day of the year to promote Christmas productions across America. Earned 100+ national media hits.
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Created 16+ million audience impressions for Grand Performances, more coverage than previously received in their 30-year history combined.
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Clients such as Shen Yun and media like the Los Angeles Times regularly comment that my press releases have told a story better than it’s ever been told.
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Supervised project to present mini-performance on The Tonight Show with Jay Leno, Cavalia’s first national TV appearance featuring: 12 horse, 27 riders, acrobats, and musicians.
TESTIMONIALS & CLIENTS
"He knows how to find the story media will be interested in. And he's a great writer -- I would call him our secret weapon.
John Tellem, Tellem Grody PR
Andy is a "secret weapon." Eric Schwartzman, Schwartzman & Associates
"Andy is a dynamic thinker and instinctively knows what works (and what doesn't) when it comes to communicating a brand and
optimizing its resonance in the crowded entertainment space and to the highly coveted target demographic, moms."
Nicki Hensley, Hill & Knowlton
"Andy manages people and process without strangling either and the outcomes are creative, newsworthy and brand-building."
Crystal Drake, Feld Entertainment
"His positive mental attitude and ability to look "out of the box" at Event and Special Projects Management
has always resulted in the best end result" Mark Gaipo, Ringling Bros. Touring Unit General Manager
"Andy can manage a red carpet like no other receiving compliments from client executives and celebrities alike"
Cameron Andrews, Pier Communications
"As a Hispanic Marketing Consultant for Feld Entertainment, I have had the good fortune of working with Andy on a variety of occasions. He has been very enthusiastic and supportive of any and all Hispanic communications endeavors." Whit Haskel, The Trias Group
"His calm and poised demeanor makes him a credible spokesperson. I’ve watched him represent (Ringling Bros. and Barnum & Bailey)
on some of the most controversial topics, and he was unphased answering questions from even the most aggressive reporters."
Donna Larkin Lake, Larkin Communications
"While being with him, I felt strong and supported." Cindy Cruz, Feld Entertainment
"A wonderful mentor." Paulina Piekarski-Léveillée, Feld Entertainment
Do you need guidance from a professional? Contact me today and join my list of happy clients.
Get in Touch
Los Angeles, CA
aperez@zerepa.com / Tel. 323-717-1635
